OUR PURPOSE

Inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum’s initiative to spread knowledge & encourage reading in the Arab world, we are collaborating with local artists, writers, publishing houses, non-profit literacy & education organizations as well as the general public to spread our message & create opportunities for underprivileged people in our communities to get access to books which could empower them & reduce knowledge gaps.

ART x FASHION x PURPOSE

For each wearable artwork sold, we commit to donating a book to someone who needs it, supporting their growth & their communities’ development. Art & knowledge are the tools that can inspire people of all ages & help them develop a positive attitude toward life while equipping them with the right mindset to grow both socially & professionally.