OUR STORY

GLIMPSE OF OSHEQ

Osheq is a Dubai-grown fashion studio & art collective that designs unique & limited edition wearable artwork based on photography, paintings & illustrations inspired by the Arab world & the Middle Eastern cities & Culture. Osheq was founded with a higher Purpose, a social conscience & a strong belief that Art & Knowledge can change the world. We have proudly adopted a buy-one-give-back model, so we commit to donating a book to literacy & education non-profit organisations for each wearable artwork sold.

WHY OSHEQ

Osheq is a Universal word (عشق) that means extreme love. To us, Osheq is more than a mere word – its spelling in Arabic comprises of 3 letters, & each letter represents one dimension of our brand.

قلب

Heart

The source of all forces of positive change in ourselves & the lives we intersect with.

شغف

Passion

Our passions in life defines our sense of direction & our growth in this world.

عين

Eye

We believe that the way we see the world defines the way we react to it.

Osheq’s logo is the visual union of the symbols of those 3 words: Eye, Passion & Heart.

عشق / Osheq is about Art x Fashion x Purpose. It is about seeing the world (Art), feeling the world (Fashion) & changing the world (Purpose).

WHAT WE DO

Osheq works closely with Middle Eastern artists to promote their talents and reflect a creative & inspiring image of their countries and cities. We curate, license their art and turn them into limited edition series of ‘Wearable Artwork’ while maintaining high artistic standards throughout the production process. All our wearable artwork is produced using the best twill silk & eco-friendly ink. Each is carefully packaged in our signature black box and enclosed with an authenticity certificate personally signed by the Artist.